Cashy - teach personal finance with a fun game

Drive Gen Z to your credit union through gaming

Young people are bored with plain text and videos. Engage them in their language — gaming.
100,000+ players
avg. monthly
Get people engaged through an interactive game
Thanks to social gameplay, modern design, and interactivity, Cashy engages young people like no other product. See it for yourself!
Get them to trust your brand by highlighting the Credit Union Difference
You are the financial guide in the game, offering tips and helping players achieve success. Linking their success with your brand.
Get them to become a member by making personalized offers
Use the built-up trust for your brand and make personalized offers to turn players into customers.
Measure your return on investment with detailed data
Thanks to our analytics, you know exactly how many people you’re reaching, what topics they’re most interested in, how many are joining as members, etc.
"We love the Cashy app and what it is able to help us do to engage students and teachers in financial education."
Lori Horstman
VP Member Experience
Altra Federal Credit Union
"Cashy is unique in how it naturally integrates member engagement and acquisition opportunities for credit unions. It's truly a win-win for players and credit unions alike."
Megan Crowson
Member Engagement Manager
Fully co-branded
We make you the hero, helping you build deep relationships.
Grow net worth
At the core is the Cashy game, in which players have to grow their net worth through budgeting, investing, starting their business, etc.
Based on real life
The game is a simulation of life, with real numbers and data, which keeps retention high because no game is ever the same.
Stay happy
What makes it unique is that players also need to take care of their mental health and not overwork.

How was Cashy born?

Having taught finance to over 3,000 students, I saw that to reach 30 million, it had to be as entertaining as TikTok. That’s why we founded Cashy. We partner with credit unions because you offer Gen Z and Millennials excellent products, but over 70% of them don’t even know what a credit union is. Through gaming, Cashy is able to show the credit union difference and get young people to become members.
Mart Vainu
Founder of Cashy & Personal Finance Teacher