CASE STUDY
How Altra makes financial education fun for Gen Z with Cashy

Turning financial education presentations into something students can't get enough of.
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Real-time data
Testimonial stories
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Approach
Real-time data
Testimonial stories
Financial education is one of Altra’s biggest opportunities to build early trust and awareness among future members. However, Gen Z isn’t engaged by slideshows.
Altra wanted to speak their language through games that are interactive and fun.
Once students experience Cashy, they’re hooked.
What used to be a quiet classroom now buzzes with laughter, and competition. Students start wanting to learn more and more about finance.
Tony says simplicity was key. Cashy’s plug-and-play design means there’s no setup or training required.
Tony opens the game, gives a quick intro, and lets the students take over — keeping the focus on fun, participation, and learning.

Cashy is built around active learning — students don’t just listen, they do. They make decisions, play through real-life financial situations, and see the results of their choices unfold.
It’s hands-on learning that sparks real conversations and helps concepts stick long after the game ends.
Try Cashy for free and host your first game in 30 seconds.