CASE STUDY
How UFCU went from 0 to 25 financial education volunteers in a year with Cashy

From staff not wanting to present and on the verge of losing a university partnership to students cheering with Cashy.
Approach
Real-time data
Testimonial stories
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Approach
Real-time data
Testimonial stories
UFCU partners with universities and local organizations by sending staff to present on financial education.
However, engaging students was hard. Heads were down, phones were out, and staff didn’t feel good presenting with basic PowerPoints.
Cashy changed that. Once staff saw how fun and interactive the sessions were and how students got engaged, they wanted to present more and more.
After a Cashy session, staff walks out energized and excited to do it again.
College students are one of the hardest groups to engage, and UFCU’s PowerPoints weren’t landing. Students were bored and disconnected.
Cashy turned things around for UFCU. Students started cheering and UFCU's feedback surveys showed higher numbers than ever before.
Here's a real-life video of UFCU's Business Development team's credit presentation with Cashy.
When UFCU opened a new branch in Manor, Texas, a small community outsideof Austin, they wanted to show they were different.
Most financial institutions show up with brochures or slideshows. UFCU showed up with Cashy, and the interactive experience instantly stood out.
The buzz from that session helped strengthen relationships and now the mayor wants UFCU to expand even more by bringing Cashy into the school district.
Cashy works for teens, college athletes, parents, community members, and even older adults who usually tune out financial presentations.
UFCU's team simply adjusts the discussion around the game based on the audience — the gameplay is universal.
That universal engagement makes Cashy easy to use across branches, outreach events, campus programs, and partner organizations.
Try Cashy for free and host your first game in 30 seconds.