What Financial Advice Are Your Gen Z Members Getting on Social Media?

80% of Gen Z cites social media as their main source of financial education. That means your customers and members are making real money decisions based on viral TikToks, some solid, some entirely wrong.

In this hands-on session we'll pull up real viral content live and break down why it spreads, who's listening, and what it means for your financial education programs. We'll also dig into survey data on what Gen Z actually says they want to learn about money, and how big the gap is between that and what most institutions are delivering.

You'll leave with a clear picture of what's competing for your audience's attention, and concrete ways to close the gap.

• The money topics Gen Z is most interested in
• Why certain content resonates, even when it's wrong
• Ready-to-use ideas to update your financial education for a Gen Z audience