How Texas State got student athletes jumping out of chairs for financial literacy with Cashy

A better way to reach student-athletes

Texas State runs financial literacy sessions for student-athletes, but engagement was a challenge. Before Cashy, participation was low and energy in the room was flat.

Once they started using Cashy through UFCU, the difference was immediate.

“Before we started using it, participation was really low. Energy was low. Once we did start using it, it was black and white compared to what it was before.” Brandon Jackson, Director of Student-Athlete Development, Texas State University

What used to feel like another required session became something athletes actually wanted to take part in.

Learning by doing

Cashy turns financial literacy into a hands-on experience. Students make decisions inside the game and see outcomes play out in real time.

“They have a great time learning through the simulation.” Brandon Jackson, Director of Student-Athlete Development, Texas State University

That experience opens the door for real conversations around money, choices, and the future — without forcing students through a lecture or slideshow.

From low participation to real energy in the room

“I mean, students are jumping out of their chairs. Literally.” Brandon Jackson, Director of Student-Athlete Development, Texas State University

Cashy helped turn low-energy sessions into interactive experiences where student-athletes are active, focused, and excited to participate.

Looking ahead

Texas State has been using Cashy for the past two years, and over that time it’s changed how financial education shows up for student-athletes.

What started as a way to boost participation has turned into a more effective, consistent approach to teaching real-life money topics. Sessions feel less like a requirement and more like an experience students want to be part of.

“I really appreciate what the platform has done for our athletes over the last two years.” Brandon Jackson, Director of Student-Athlete Development, Texas State University

For Brandon and his team, Cashy isn’t just about today’s sessions. It’s become part of how they think about financial education going forward — interactive, hands-on, and built for the way students actually learn.