From staff not wanting to present to students cheering with Cashy.
UFCU partners with universities and local organizations by sending staff to present on financial education. However, engaging students was hard. Heads were down, phones were out, and staff didn’t feel good presenting with basic PowerPoints. Cashy changed that. Once staff saw how fun and interactive the sessions were and how students got engaged, they wanted to present more and more.
“The Cashy experience has made more people present than ever before. I went from 0 to 25 volunteers in a year. People see how engaging it is and actually want to volunteer.” Olivia Hayden, Manager, Financial Success Programs, UFCU
After a Cashy session, staff walks out energized and excited to do it again.
College students are one of the hardest groups to engage, and UFCU’s PowerPoints weren’t landing. Students were bored and disconnected.
“Once we brought in Cashy, everything changed. Students got out of their seats! Now, our partnership with the university is stronger than ever.” Olivia Hayden, Manager, Financial Success Programs, UFCU
Cashy turned things around for UFCU. Students started cheering and UFCU’s feedback surveys showed higher numbers than ever before.
When UFCU opened a new branch in Manor, Texas, a small community outside of Austin, they wanted to show they were different. Most financial institutions show up with brochures or slideshows. UFCU showed up with Cashy, and the interactive experience instantly stood out.
“We wanted to show how UFCU is different from other financial institutions, so we played Cashy with the mayor. Now, he can’t stop talking about it! If that’s not a ringing endorsement, I don’t know what is.” Olivia Hayden, Manager, Financial Success Programs, UFCU
The buzz from that session helped strengthen relationships and now the mayor wants UFCU to expand even more by bringing Cashy into the school district.
Cashy works for teens, college athletes, parents, community members, and even older adults who usually tune out financial presentations. UFCU’s team simply adjusts the discussion around the game based on the audience — the gameplay is universal.
“We’ve used Cashy with all ages, I’ve never had an adult say it felt dumbed down. People just love games.” Olivia Hayden, Manager, Financial Success Programs, UFCU
That universal engagement makes Cashy easy to use across branches, outreach events, campus programs, and partner organizations.
See the platform and experience the interaction.
