AUSTIN, Texas · October 2026
The Community Development Bankers Association hosted Cashy at its Product Development Showcase on October 8, 2026, a webinar series that introduces the association’s member banks to new tools for their communities.
The association’s members are certified community development financial institutions and other mission-driven banks serving low- and moderate-income communities across the country.
“The Showcase series is an opportunity to learn about new tools, explore their practical applications, and consider how they might support the work of mission focused banks.”
Sarah Wen, Senior Director of Programs, Community Development Bankers Association, opening the showcaseCashy CEO Mart Vainu then walked the association’s members through Cashy’s platform, how it works, and the opportunities for banks to use it to strengthen financial education and customer engagement.
He covered the three ways institutions use Cashy: live workshops any staff member can run, a self-paced Learning Center for the bank’s website and mobile banking, and Classroom Curriculum for the schools a bank sponsors. Everything reports into one dashboard that shows CRA service hours, reach by ZIP code, leads, and pre and post survey results.
The session was run the way a Cashy workshop runs. Attendees joined on their own devices and played Money Talk and Cashy Bingo live, with the Bingo round won by a member of the association’s own team.
“Community development banks serve the communities where financial education matters most, usually with the smallest teams. When any staff member can pick up Cashy and run a session that counts toward CRA, that team just got a lot bigger.”
Mart Vainu, CEO, CashyCashy turns financial education into live game shows, interactive presentations, and self-paced lessons people remember.
More than 50 banks and credit unions run Cashy in their workshops, on their websites and online banking, and in the local schools they sponsor. Learn more at cashygame.com.
Media contact: media@cashygame.com
Community Development Bankers Association is the national trade association of the community development bank sector, which includes banks that are certified community development financial institutions and other mission-driven banks. As the voice and champion of the industry, we educate policymakers and stakeholders about the importance of the sector and the needs of the low- and moderate-income communities they serve. We help our members build capacity and provide solutions so they can better serve their communities. Learn more at cdbanks.org.
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