AUSTIN, Texas · April 2026
14,229 people played Cashy’s national financial education tournament during Financial Literacy Month in April 2026.
The tournament ran for ten days inside Cashy’s Life Game. Each day of the competition represented one year of a player’s simulated life, so a run showed what a decision like saving $100 a month actually compounds into over a decade.
Players logged 21,817 hours of learning, an average of 92 minutes each, and made 289,771 simulated financial decisions between them. 32.5 percent of players clicked through to the sponsoring institution’s website.
The winner finished having grown a starting $1,000 into $439,981 by budgeting, advancing her career, and investing.
“Our mission is to make financial education engaging, and ninety-two minutes of screen time per player tells us it can hold attention like the apps people already use every day. When someone spends that time learning about money rather than scrolling, that is a win for us.”
Mart Vainu, CEO, CashyLife Game is a multi-round financial simulation covering budgeting, career, housing, and investing decisions. Players are scored on money and on happiness, so the trade-off between the two is visible rather than stated. It is one of five live games in the platform, alongside Credit Survivors, Money Talk, Wheel of Fortune, and Financial Bingo.
A tournament reaches people a workshop cannot: anyone with a link, on their own time, over days rather than a single hour. For the sponsoring institution it produces a co-branded activity, a measurable audience, and traffic back to its own site. Every session, tournament or workshop, feeds the same analytics dashboard covering people reached, time spent, and survey movement.
A workshop gets one hour and one room. A tournament runs on a link, over days, for anyone who wants to keep playing, and the compounding is visible because each day advances the simulation by a year. Players who joined on day one watched a decade of their own decisions resolve.
Cashy works with banks and credit unions to make financial education engaging, so the communities they serve get money lessons they actually remember.
More than 45 banks and credit unions use Cashy to deepen their community impact and grow alongside the people they serve. Learn more at cashygame.com.
Media contact: media@cashygame.com
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